1. Cover
White Studio AVI sound-wave logo on a black background, with the presentation title, 30 April 2025 date, and abstractalley1 credit.
Original page text
LOGO DESIGN PRESENTATION
30 APRIL 2025
abstractalley1
Studio AVI
Logo design presentation by abstractalley1. This view includes all six original pages, visual descriptions, and text extracted from the PDF.
2. Project overview
The project overview describes the Studio AVI dance fitness brand identity. Black text is centered on a white page.
Original page text
abstractalley1Project Overview
ATTITUDE VIBE IMAGINATION
For this project, I designed a bold, modern logo for Studio AVI, a dance fitness company
focused on energy, movement, and creativity. My goal was to create a strong visual identity that
reflects the excitement and rhythm of dance while maintaining a clean, professional
appearance. I incorporated vertical sound wave graphic elements above and below the
typography to represent music, motion, and the energy of fitness. The bold lettering establishes
a powerful brand presence, while the creative line work within “AVI” adds a unique,
contemporary touch. The tagline, “Attitude, Vibe, Imagination,” reinforces the company's
personality and creative spirit. I chose a black-and-white design for its versatility, allowing the
logo to work effectively across apparel, promotional materials, signage, and digital platforms.
Overall, this design demonstrates my ability to combine typography, visual storytelling, and
branding to create a memorable identity that connects with its target audience.
3. Logo design concepts
Primary white Studio AVI sound-wave logo on black, alongside the secondary stacked black Studio AVI logo on white. Both include the tagline Attitude Vibe Imagination.
Original page text
abstractalley1Logo design concepts
ATTITUDE VIBE IMAGINATION
Primary Logo Secondary Logo
4. Logo color variations
Four Studio AVI logo treatments: black on amber, white on black, black on gray, and a multicolor sound-wave logo on white. The original page footer reads Logo Enitial.
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abstractalley1Logo Enitial
View page 4 in the flipbook5. Brand mockups
Studio AVI branding shown on water bottles, rolled and flat exercise mats, a gym bag, and black, burgundy, and white fitness tank tops.
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abstractalley1Mockups
View page 5 in the flipbook6. Closing page
A white Studio AVI sound-wave logo centered on a black background.
View page 6 in the flipbook